In the 1950s and 60s this small fishing village on the Etruscan coast explodes in popularity, becoming the absolute favourite destination for the Italian cultural elite.
As the economic miracle swept across Italy, actors, directors and politicians fled Roma’s stifling summer heat.
They weren’t seeking glitz & glamour but rather what the Italians call il dolce far niente- the art of doing nothing.
The architecture is still characterised by elegant, historic villas rather than modern hotels
The beach clubs with their iconic striped umbrellas and neat rows of sun lounges look exactly as they did when Mastroianni discussed film scripts over a plate of seafood
And this is what I adore with this cinematic coast spot- the history and the authenticity makes it a timeless beauty & a seldom treasure.
